WarRoom Solutions · Commercial Software

Sarge

An AI COO for operating founders.

LiveTHG-ownedAlso: WarRoom AI
WarRoom AI — Sarge, the AI COO for founders: the launched, live product site
What Sarge does — Remembers, Tracks, Surfaces risk, Grounded: persistent operating context, not a generic chatbot

Operating purpose

WarRoom AI — Sarge — is designed as a COO-level counterpart: it maintains persistent operating context so a founder's situation, constraints, and history carry forward instead of resetting every conversation.

Capabilities

Persistent operating context & memory
Command briefs
Conversational operating support
Founder decision support

The principle

WarRoom AI is built on THG's standing principle: AI supports human judgment, workflows, interpretation, and execution — it does not replace judgment.

Status

Sarge is a functioning, live commercial product. Founding Beta is now open and limited to the first 10 WarRooms, at $149 per month or $1,490 for one year paid upfront. It remains governed by THG's standing principle: AI supports human judgment; it does not replace it.

Founding pricing — launch offer

Monthly

$149 per month

Annual

$1,490 one year, paid upfront

Founding Beta is open and limited to the first 10 WarRooms. Each subscription includes one founder, one business workspace, and up to 500 model requests per month. The first five customers receive guided setup and their first Command Brief. A 14-day money-back guarantee applies to the first payment. Founding pricing is locked for the initial 12-month term.

Research foundation

Sarge applies WarRoom's operational-cognition research: how operators recognize, interpret, prioritize and act under real operating constraints — then carries decisions, commitments and outcomes forward.