Pricing & Engagement
Clear entry points. Scope before surprises.
Pricing for THG's commercial software and digital resources — public where self-serve, scoped by written proposal where deployment fit matters — plus honest starting ranges for scoped service engagements. Software subscriptions, digital resources, and scoped services are separate things.
Software subscriptions
WarRoom StoreCentral
The complete retail operating platform
Per location priced by deployment scope
Pilot, multi-location, partner, and enterprise pricing available
- Unlimited users — no per-user charge
- Every standard StoreCentral module included — no ordinary module or add-on gating
- Onboarding and guided evaluations scoped to the deployment
- Data migration, bespoke connectors, exceptional storage, and unusually high AI usage are separately scoped
- Secure Stripe billing is available to approved customers after tenant provisioning
Sales-assisted — no public signup or checkout. Written proposals control commercial terms.
Control Shift
Standalone, mobile-first live-shift command for store managers
Per location no per-user fees
Launch, pilot, partner, and volume pricing available for multi-location operators
- Unlimited managers and district users
- Standard setup included
- Pilot and volume structures scoped in a written proposal
A separate, independently deployed application — not a StoreCentral tier, module, prerequisite, or runtime dependency.
Sarge — WarRoom AI
AI COO for operating founders
$149 per month
$1,490 for one year, paid upfront
- Founding Beta is open and limited to the first 10 WarRooms. The first five customers receive guided setup and their first Command Brief. Includes a 14-day money-back guarantee on the first payment.
- One founder, one business workspace, up to 500 model requests per month
- Founding price locked for the initial 12-month term
Founding launch offer — availability is limited.
Digital resources
Store Manager Control Kit
Digital operating resource — not SaaS, and not the Control Shift application
Individual license
$49.99
For one person — founding price
Single-store license
$149
For one store/location
Multi-store license
$299
For use across multiple stores/locations — up to five locations
Scoped services
Service engagements are scoped, not fixed-scope packages. Ranges below are entry points; a written scope governs the actual engagement.
For POS, retail-technology, and implementation partners
- StoreCentral works alongside POS, payroll, HRIS, WFM, and other systems — it is not a POS and does not replace them.
- A POS or technology company does not pay for an initial product-fit and API-compatibility review.
- Retail customers license StoreCentral.
- Any connector or implementation work is scoped only after both parties agree there is a fit.
- Referral, reseller, integration, and co-selling structures are available; commercial terms are documented privately after fit review.
- A location is one physical retail store operating under the platform.
- Taxes and travel are additional where applicable.
- Written proposals control if they differ from web pricing.
- Final service fees depend on scope, access, travel, data, procurement, and implementation needs.