Pricing & Engagement
Clear entry points. Scope before surprises.
Public pricing for THG's commercial software and digital resources, and honest starting ranges for scoped service engagements. Software subscriptions, digital resources, and scoped services are separate things.
Software subscriptions
WarRoom StoreCentral
The complete retail operating platform
$199 per location / month
$169 per location / month billed annually ($2,028 per location / year)
- Unlimited users — no per-user charge
- Every standard StoreCentral module included — no ordinary module or add-on gating
- Standard onboarding: $2,500 one time for up to 10 locations; 11–49 locations starts at $5,000; 50+ locations scoped
- Guided evaluation: 60 days, up to 5 locations, $2,500 flat — 100% credited toward onboarding or the first annual deployment when the annual agreement is executed within 30 days after the evaluation
- 50+ locations: volume pricing by written proposal
- Data migration, bespoke connectors, exceptional storage, and unusually high AI usage are separately scoped
- Secure Stripe billing is available to approved customers after tenant provisioning
Initial launch pricing — applies under the customer's written initial agreement. Future pricing and 50+ location pricing are by written proposal. Sales-assisted — no public signup or checkout.
Control Shift
Standalone, mobile-first live-shift command for store managers
$69 per location / month
$59 per location / month billed annually ($708 per location / year)
- Unlimited managers and district users
- Standard setup included
- Qualified two-location, 30-day live pilot: fee waived
- 50+ locations: volume pricing by written proposal
A separate, independently deployed application — not a StoreCentral tier, module, prerequisite, or runtime dependency.
Sarge — WarRoom AI
AI COO for operating founders
$149 per month
$1,490 for one year, paid upfront
- Invite-only — limited to the first 10 Founding WarRooms
- One founder, one business workspace, up to 500 model requests per month
- Founding price locked for the initial 12-month term
Founding Beta — availability is limited.
Digital resources
Store Manager Control Kit
Digital operating resource — not SaaS, and not the Control Shift application
Individual license
$49.99
founding price
Single-store license
$149
Multi-store license
$299
up to five locations
Scoped services
Service engagements are scoped, not fixed-scope packages. Ranges below are entry points; a written scope governs the actual engagement.
For POS, retail-technology, and implementation partners
- StoreCentral works alongside POS, payroll, HRIS, WFM, and other systems — it is not a POS and does not replace them.
- A POS or technology company does not pay for an initial product-fit and API-compatibility review.
- Retail customers license StoreCentral.
- Any connector or implementation work is scoped only after both parties agree there is a fit.
- Referral, reseller, integration, and co-selling structures are available; commercial terms are documented privately after fit review.
- A location is one physical retail store operating under the platform.
- Taxes and travel are additional where applicable.
- Written proposals control if they differ from web pricing.
- Final service fees depend on scope, access, travel, data, procurement, and implementation needs.